It’s our mantra, we’re doing this because we love it; riding bikes, building community, designing products and collaborating with our friends.
Join our rad community by sharing your passion using our hashtag #justfortheloveof so we can connect and keep the spreading the stoke! 💚
Get the steeze like our man Chris Eldredge with this simple classic, black/white or white/black, always available and always looking sharp!
@chriseldredge | photo @bearminimum_
If you know, you know.
It's a lifestyle. A shared passion that brought us together as friends and that binds us as a community. A fire in our hearts that drives us to spend our lives on two wheels, moving forward, living in the moment and enjoying life to the fullest.
BE LIKE WAYNE
Local New England legend Wayne Devingo, former national champ, everyday shredder and all-round badass - rocking his ever faithful premium branded tee.
@waynedevingo | photo @bearminimum_